Objective

Symbio makes industrial robots more capable and easier to use. Through software and existing hardware infrastructure, they enable robots to quickly learn and execute tasks — increasing efficiency, improving quality, and reducing ergonomic hazards.

Airlift was asked to help establish its brand language and visual system across all of its experience touchpoints. Building for the future, ensuring flexibility as their business grows, and a timeless design language.

Role

As the designer in the team, my role was to design and consolidate Symbio’s logotype, create brand illustrations language, and construct the icon and animation language to enhance the holistic brand visual communication.

Client — Symbio Robotics, Inc.
Design at — Airlift, LLC
Project Type—
Brand Identity, Visual Design, Website Design

Team —
Andrew Curione, Creative Director — Phase 1
Peter Synak, Creative Director — Phase 2
Vern Liu, Designer — Phase 1
Alex Chen, Designer — Phase 1, 2